The Window Of Opportunity
Price Right… From The Start
When a home first goes on the market, there is an initial surge of interest that should be maximized. Therefore, your home should be priced realistically from the start.
This chart illustrates that most sales are made in the first four or five weeks a home is listed. Because all this activity happens so soon after a home is listed, it is a mistake to assume you can ‘test the waters’ with an extremely high price and then later reduce it. Homes should be priced correctly, right from the start.
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